About Us

“Welcome! Our name and mission represent the generation of mother, passing on her love, wisdom, and protection to her baby-to-be. Generation to Generation speaks to a motherly action to keep the developing Baby-to-be safe from harmful toxins that normally are found in many cosmetics. We speak for pregnant women around the Globe seeking greater empowerment, awareness, and change in the way we think about what goes on and inside us while pregnant.”

While attending the Rhode Island School of Design, Karen Young became involved with their Art Museum, by volunteering for an art outreach program for hospitalized children. It was during this time that she first became exposed to the joy that the arts can bring to children who suffer from a variety of illnesses. Her journey with children and the arts continued while earning a Masters degree in Creative Arts Therapy, from Hahnemann University in 1998. Her focus was on Pediatric Medical Art Therapy, and she had the honor of being employed by two of the finest East Coast Children’s Hospitals - The Children’s Hospital of Philadelphia and The Hospital for Sick Children in Washington DC. It was in this capacity that she was able to utilize her Art Therapy with children afflicted with serious illnesses to decrease the emotional trauma they experience when diagnosed with cancer, AIDS, cardiac problems, motor vehicle accident injuries, and physical abuse. In expanding her scope of practice, she also earned her certification as a Child Life Specialist, a very special profession that serves hospitalized children and their emotional needs by combining playing with medical explanation and procedural support during stressful times. While being both a Registered Art Therapist and a Certified Child Life Specialist, Karen was touched by these incredible children attempting to beat the odds each day of their special lives.

After marrying her sweetie-pie husband in the Bay Area, California, Karen looked forward to having children. She had a difficult time becoming pregnant, so she was eager to have the healthiest pregnancy possible. Her background came in handy when attempting to decipher all the product ingredients in cosmetics that are not favorable while being pregnant. In this search for safe cosmetic lines she found that the empiric evidence and scientific research was alarming, and made her truly question the products she was using. As a mother-to-be it concerned her to find that products she used daily contained ingredients that may be linked to cancer and reproductive harm. Feeling like a mother lion, she wanted to do everything to protect the ‘baby-to-be” inside her tummy. She bought and tried many “natural” products for daily body and hair care. Most shampoos didn’t shampoo well and left her hair feeling dry. Products smelled too strong, and some contained herbs that are not recommended during pregnancy. At a loss, she came to the realization that to have a healthy and “Green” pregnancy, it meant not feeling clean and soft or luxurious. None of the products she tried lived up to her cosmetic standards for what a pregnant woman, or any woman for that matter, would want to use to look and feel good in a healthy way. She wondered, “Why hasn’t luxury met safety yet?”

Karen and her husband were overjoyed to welcome a beautiful and healthy daughter to the world in 2004. After many long conversations with her sister, Liz Leonard, who is planning on becoming pregnant, they both realized that there were no luxurious and safe products on the market for pregnant women. The light bulb illuminated and the two sisters united to create a safe, non-toxic and luxurious beauty product line for pregnant women.

They decided to name their company, Generation to Generation pregnancy products. The name represents the generations of mothers, passing on their love, wisdom, and protection to their babies-to-be. Generation to Generation speaks to a motherly action to keep the developing baby safe from harmful toxins that normally are found in many cosmetics. While using the product, a mother will feel beautiful and secure at the same time.

While Liz Leonard is not yet a mother, she plans to have children in the next few years and wants to prepare her body to carry a child in the healthiest way possible. She represents the many women who cannot wait to get married and start a family. Liz researched the current available products on the market and was disappointed by the lack of pregnancy products that were truly safe for pregnant woman. She thought, “How can I possibly prepare my body for pregnancy, while using cosmetics that may put harmful toxins in and on my body?” She had many thought-provoking discussions with her sister Karen, about this concern, a concern they both shared. They decided they needed to create safe products for pregnant woman, so that mothers, and women planning to become pregnant, could feel secure in giving their future children a safe and “green” start to life. Their company, Generation to Generation was born - “protecting the baby-to-be while keeping Mama beautiful.”

Liz grew up in Philadelphia and moved to San Francisco five years ago to be closer to her siblings, who were having children. It was very important to Liz to be close to her brother and sisters while they were starting their own families. Liz wanted to watch first hand her nieces and nephews grow into a new generation; Generation to Generation. Liz studied Business Law at Temple University, and then managed a profitable business in the health and fitness industry for seven years, as well as having a personal-assistant business in Philadelphia. In addition to Generation to Generation, Liz works for a Hi-Tech and Clean Energy Executive Retained Search Firm in the Bay Area. She lives with her fiancé and three dogs in Dublin, CA. As a passionate animal lover, Liz has been a long-time donor to animal rights advocacies and rescue groups. Liz is also a proud supporter of many cancer and women’s organizations.

G to G Designer

www.celandinedesign.com

G to G Photography

www.sashagulish.com

Generation to Generation is privately formulated by the luxurious and high esteemed company, E.L. Erman in Israel. E.L.E. currently employs over 200 employees and manufactures hundreds of unique skin care, hair and spa products, all under the higher standards of the GMP and ISO 9002 international cosmetic regulations. All of their hair, face, and body cosmetic lines are all based on natural ingredients and essential minerals from the Dead Sea in-reached with botanical extracts and vitamins. Our customers include some of the largest cosmetics companies in Israel and the world. Visit www.buydeadsea.com for more information on this amazing internationally renown company based in Israel.

Sales, PR , Marketing:
West Coast:
Marketing & PR:
Beth Sullivan
(415)-385-4477

East Coast:
Distribution & Sales Consultant:
Lisa Rinaldi Associates
(212) 987-4183

Owners:
Karen Young and Liz Leonard
info@ggpregnancy.com

Mail:
Generation to Generation
PO BOX 321
Kentfield, CA, 94914-0321