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We welcome you and your baby-to-be
to our safer world of cosmetics!


Generation to Generation is a safe hair, skin and body care line especially created for women who are pregnant. Our mission is to provide safe and healthy body care products for you and your unborn baby, which do NOT contain harmful chemicals and ingredients typically found in many beauty products.

Co-Founders, and sisters, Karen Young and Elizabeth Leonard knew that most skin care lines on the market contain ingredients any expecting mother would not want to expose their developing fetus to.  Most lines claiming to direct their products to pregnant women focus on belly and foot creams. Some even contain chemicals proven to have toxins which may cause concern for an unborn. As a mother, and as women, the sisters knew the major areas of body care were not yet fully addressed, in a much safer way, with specific reference to the fetus and its mother. These major areas needing safe products are washing your face, moisturizing the face, shampooing and conditioning hair, and moisturizing the body. These five areas are typically maintained with over the counter products containing ingredients which have been clinically proven to be harmful to the developing unborn. Now, with Generation to Generation Skin and Hair Care, a Mother–to–be is able to have products they can use daily, which will not contain those harmful ingredients. Generation to Generation is dedicated to protecting the baby-to-be while keeping Mama beautiful. 

Generation to Generation body line is free from harmful dyes, perfumes, and toxic ingredients normally found in many beauty products. Ingredients have been especially formulated to comply with, and we are inspired by the:

  • European Union Cosmetics Directive 76/768/EEC
  • Environmental Working Group’s Skin Deep Project
  • Safe cosmetics campaign

Educate yourself »


Our Products:

  • No Phthalates
  • No Sodium Lauryl Sulfate
  • No Parabens like Methyl, Propyl, Butyl, and Ethyl
  • No Sulphates
  • No Isopropyl Myristate
  • No Harmful Dyes
  • No harmful perfumes
  • No  Dioxane
  • No DEA, MEA, And TEA
  • No PEG (Polyethylene)
  • No Alcohol
  • No Diazolidinyl or Imidazalidinyl Urea
  • No Sodium Benzoate
  • No Animal Testing

Generation to Generation, LLC meets the formulation standards set by the European Union Directive 76/768/EEC to be free of chemicals that are known or strongly suspected of causing cancer, mutation or birth defects. Better yet, our formulator is on the E.U. Directives for cosmetics board!  Our products are made in Israel, with the wonderful international company, E.L. Erman.  E.L. Erman specializes in natural Dead Sea products, and cares for the cosmetics consumer.

Our products are never tested on animals. We are animal lovers.

With the best interests of the unborn baby’s health, and the daily beauty needs of the mother at heart, Generation to Generation welcomes you and your little one inside, to a safe haven in the world of beauty products and cosmetics.

We will offer:

Generation to Generation Skin Cleanser for all skin types
Generation to Generation Skin Moisturizer (Normal, Dry, Oily)
Generation to Generation Shampoo for Normal Hair
Generation to Generation Light Conditioner
Generation to Generation Body Moisturizer.


The future of Generation to Generation products will expand to:

  • Pregnancy Hair spray
  • Pregnancy Deodorant
  • Pregnancy Nail polish and remover
  • Pregnancy Make up
  • Pregnancy Sunscreen with Safe SPF
  • Pregnancy Puffy eye cream
  • Pregnancy Foot scrub
  • Pregnancy Bath salts
  • Pregnancy make up remover pads














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